25/26 Season
Manchester City Campaigns
Bunny Shaw 100 Goals
In December 2025 Bunny Shaw scored her 100th City goal, the first woman to achieve this milestone in club history.
I led on the design of the hero artwork and wider campaign branding, creating video thumbnails, editorial article imagery, a stats carousel, and desiging a long-form article using Shorthand.
New Signings
This season I led on the announcements for player transfers. We decided to deviate from repeatable templates and instead create something fully bespoke for each signing - focussing on an overarching theme of the fan experience.
Each design was developed ahead of the player's arrival and built entirely using existing imagery of our stadiums and fans. Our photograph team then captured specific angles and poses of the player, which was then edited into the scenes
The results ranged from a new men's player appearing in the stands as part of the poznan, to a women's player joining mid-season and appearing directly in the pre-match huddle.
Across the summer I worked on 7 men's, 5 women's and 1 esports signing.
Additional assets were produced to support the studio shoots and wider content roll-outs.
Extensions
I also created branding for player contract extensions. I chose to leverage our impactful studio photography in a stripped-back editorial design, which aligned with our wider approach for the 25/26 season. The branding I developed allowed each player announcement to utilise unqiue imagery compositions whilst still maintaining a consistent visual language.
The full project required a studio set-up, retail promotion, and signed shirt competition assets. Some extensions also required design support for additional social and video content.
To date I have produced assets for 4 men's, 8 women's and 2 esports players.
