Pulselive Social media

Our social media is an important platform for celebrating our achievements and showcasing our work to prospective clients and future employees. As the Pulselive website undergoes redevelopment, social media has also been an important space to highlight the work we do.
Since I joined in September 2021, every post on the Pulselive Instagram, Twitter, and LinkedIn has been designed by me. Developing the concepts behind each post is a collaborative effort between myself, the Marketing Executive and the Global Head of Marketing.
Client Updates & Events
Outside of special moments - such as celebrating a championship victory - the key focus is to put our products at the forefront of the image. Elements of the client's brand are brought into the design to create a strong connection with the client/event. For many clients, we are typically limited on our use of imagery of athletes and game action, so the reliance is on choosing exciting web and app imagery, and complementing this with engaging uses of text, patterns, and layouts.
Hiring
A sleek and simple design that speaks to our core pillars of driving innovation whilst staying humble. Clear and direct copy that simplifies the message of who we are looking to hire. Highlighting our products to immediately communicate what we build and who we work with. 
Jobs that span across both of Sony's sports businesses (Pulselive & Hawk-Eye Innovations) are presented with a different visual direction to separate them from Pulselive vacancies. 
"Pulselife" Employee Brand
Blending the branding of our client
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